Should you write for a niche market or for the whole?  Does your writing project lend itself to holding special interest for a group of people or a segment of society?

These are questions writers ask as they devise plans for marketing, promoting, and selling their work.

Our advice has always been to start with the path of least resistance. Sell your writing to a magazine or publisher that caters to the group of readers who are most likely to love it.  They will, in turn, support it with all their hearts.  This is how a project grows from being what might have been originally for a niche market into something that everybody, i.e.  the mainstream public, is eager to read.

Think, MARLEY AND ME.  A dog book for dog lovers, right?  Wrong. Now an entire franchise has been built on one, multimillion-dollar, best-selling book with audio books, children's books, and whatever else John Grogan and his publishers can think of.  Yet this book began as a one that dog lovers went crazy over.  Then they told their friends.  And they told their friends.

Get the picture?

Think, niche!

Could your writing on the run project help you grow from niche to rich?

Remember, life is your page.